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Vol. 11 No. 04 (2024)
International Multidisciplinary Journal for Research & Development (IMJRD)

Articles

THE ROLE AND IMPORTANCE OF SALES CHANNELS IN SMALL BUSINESS ACTIVITY

Published 2024-04-10

  • Jurakulov Odiljon Mamatolib ugli
    • ,
  • Jurakulov Odiljon Mamatolib ugli

Jurakulov Odiljon Mamatolib ugli
student of Samarkand Institute of Economics and Service 60412500-Marketing (by branches and spheres)

Jurakulov Odiljon Mamatolib ugli
student of Samarkand Institute of Economics and Service 60412500-Marketing (by branches and spheres)

Abstract

The article describes the role and importance of sales channels in the organization of product sales of small business entities, the criteria for choosing sales channels, the signs and criteria used in choosing an intermediary for the sale of goods, the analysis of the advantages and disadvantages of various channels of sales of goods.

Keywords

Small business, sales channel, selection criteria of sales channels, direct sales channel, organization of sales through an intermediary, market coverage.

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References

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