SHOKIROVA G.M. THE IMPACT OF PERSONALIZATION IN DIGITAL MARKETING ON CUSTOMER LOYALTY. International Multidisciplinary Journal for Research & Development, [S. l.], v. 13, n. 01, p. 563–566, 2026. Disponível em: https://www.ijmrd.in/index.php/imjrd/article/view/4809. Acesso em: 4 mar. 2026.