SAMUEL T. BRADFORD. Artificial Intelligence Driven Consumer Experience Transformation: Conversational Systems, Hyper-Personalization, and Ethical Governance in Digital Commerce. International Multidisciplinary Journal for Research & Development, [S. l.], v. 13, n. 02, p. 248–254, 2026. Disponível em: https://www.ijmrd.in/index.php/imjrd/article/view/5016. Acesso em: 17 jun. 2026.