HISTORY OF DIGITAL APPLICATION IN WHOLESALE AND RETAIL MARKETS

Abstract
At the end of the last century, the concept of "digital economy" appeared, and the beginning of the 21st century was characterized by an unprecedented acceleration of scientific and technical progress, the emergence of many breakthrough digital technologies. Information products and services, creative work, innovative thinking, etc. began to play a dominant role. The essence of the digital economy is to increase labor productivity and efficiency. Digital technologies are aimed at accelerating and optimizing not only business processes, but also human life in general. The purpose of the work is to study and determine the main aspects of the impact of digitalization on wholesale and retail markets .
Keywords
Digital economy, wholesale and retail trade, markets, fairs, department stores, t rope supermarkets.
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