USE OF MARKETING TECHNOLOGIES IN THE CREATION OF NATIONAL TOURIST PRODUCTS
Abstract
This article describes the measures taken to develop tourism in Uzbekistan, the need to create new tourism products, the importance of marketing research, market segmentation, the formation of a range of tourism products, and the organization of advertising and PR activities in the creation of tourist products.
Keywords
Diversification of tourist services, tourism product nomenclature, tourist product, tourist services, tourist goods, tour package, tourism market segmentation, advertising and PR.
References
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