USE OF MARKETING TECHNOLOGIES IN THE CREATION OF NATIONAL TOURIST PRODUCTS

Authors

Kholmamatov D.H. Samarkand Institute of Economics and Service, PhD

Keywords:

Diversification of tourist services, tourism product nomenclature, tourist product, tourist services, tourist goods, tour package, tourism market segmentation, advertising and PR.

Abstract

This article describes the measures taken to develop tourism in Uzbekistan, the need to create new tourism products, the importance of marketing research, market segmentation, the formation of a range of tourism products, and the organization of advertising and PR activities in the creation of tourist products.

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References

Decree of the President of the Republic of Uzbekistan dated September 11, 2023 “On the strategy “Uzbekistan - 2030” No. PF-158” // www.lex.uz

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Kholmamatov Diyor Haqberdievich. Ways to Expand the Export Geography of the Jizzakh Free Economic Zone. Central Asian Journal of Innovations on Tourism Management and Finance.2022, 55-63 pp.

Kholmamatov Diyor Haqberdievich. SWOT Analisis of Free Economic Zones (FEZ) in Uzbekistan. Gospodarka i Innowacje., 2022, 610-615 pp.

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Published

2024-06-04

How to Cite

Kholmamatov D.H. (2024). USE OF MARKETING TECHNOLOGIES IN THE CREATION OF NATIONAL TOURIST PRODUCTS. International Multidisciplinary Journal for Research & Development, 11(05). Retrieved from https://www.ijmrd.in/index.php/imjrd/article/view/1532