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Vol. 11 No. 11 (2024)
International Multidisciplinary Journal for Research & Development

Articles

THE ESSENCE AND ROLE OF PR ACTIVITIES OF THE ORGANIZATION

Published 2024-11-17

  • Alimova Shamsiya Abidovna

Alimova Shamsiya Abidovna
Asia International University

Abstract

The article provides a brief history of the emergence of the term PR. Various interpretations of the definition of the essence of this term from the point of view of different authors are given. The functions, goals and objectives of PR activities in modern commercial organizations are defined. Classifications of this type of marketing activity are shown. Irrefutable evidence of the positive impact of PR activities on the evolution of commercial structures is provided. It is concluded that effective PR activities of an organization can increase the sustainability of this organization and its competitiveness.

Keywords

PR, PR technologies, PR activities, goals, objectives, functions, public relations, PR strategies, PR programs, PR plan, marketing, marketing communications, promotion, advertising, social networks, image, reputation.

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