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Vol. 11 No. 12 (2024)
International Multidisciplinary Journal for Research & Development

Articles

STATISTICAL ANALYSIS OF MARKETING RESEARCH

Published 2024-12-27

  • Nabijonov Javokhirbek

Nabijonov Javokhirbek
Teacher of Marketing Research of Fergana transport and Service Technical School of Fergana District of Fergana region

Abstract

Marketing Research, is the process of studying consumers, the market and competitors. These studies are important in shaping marketing strategies, improving products and services. In the present era, with the development of digital technologies and big data, statistical analysis has become an integral part of marketing Research. This article examines the importance of statistical analysis and its key aspects in marketing research. 

Keywords

Marketing research, statistical analysis, Consumer Behavior, Digital marketing, Data Analytics, Market segmentation, target marketing, competition analysis, performance assessment.

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References

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