ANALYSIS OF COMPARATIVE APPLICATION OF MEDIA TERMS
Abstract
This paper presents an in-depth analysis of the comparative application of media terms across various contexts, including journalism, digital media, and advertising. Media terms such as framing, gatekeeping, agenda-setting, convergence, and new media are explored in terms of their definitions, applications, and impact. By examining how these terms function in different media landscapes, this study highlights the influence of cultural, technological, and political factors on media discourse.
Keywords
Media terms, framing, gatekeeping, agenda-setting, convergence, new media, digital media, journalism, comparative analysis, communication studies.
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