ANALYSIS OF COMPARATIVE APPLICATION OF MEDIA TERMS

Authors

Musaeva Gavkhar Islamovna Tashkent Pharmaceutical Institute senior lecturer of the department of Uzbek language and literature

Keywords:

Media terms, framing, gatekeeping, agenda-setting, convergence, new media, digital media, journalism, comparative analysis, communication studies.

Abstract

This paper presents an in-depth analysis of the comparative application of media terms across various contexts, including journalism, digital media, and advertising. Media terms such as framing, gatekeeping, agenda-setting, convergence, and new media are explored in terms of their definitions, applications, and impact. By examining how these terms function in different media landscapes, this study highlights the influence of cultural, technological, and political factors on media discourse.

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References

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Published

2025-03-02

How to Cite

Musaeva Gavkhar Islamovna. (2025). ANALYSIS OF COMPARATIVE APPLICATION OF MEDIA TERMS. International Multidisciplinary Journal for Research & Development, 12(02). Retrieved from https://www.ijmrd.in/index.php/imjrd/article/view/2685