ANALYSIS OF THE IMPACT OF SOCIAL NETWORKS ON ADOLESCENTS' HYGIENIC HABITS: OPPORTUNITIES AND CHALLENGES FOR EDUCATIONAL STRATEGIES

Abstract

This article analyzes the influence of social networks on the hygiene behavior of adolescents and examines the prospects and challenges that this influence poses for educational programs. The authors conduct a systematic review of the literature, examining empirical data and theoretical models to identify the mechanisms by which social media influences adolescent hygiene behavior. The article discusses strategies for adapting educational programs to modern challenges presented by the digital environment and offers recommendations for developing more effective educational approaches in this area. The study calls for a greater understanding of the relationship between social media and health behaviors among adolescents, and for the development of strategies to improve digital literacy among youth in the context of health promotion.