MODERN DIRECTIONS FOR IMPROVING THE QUALITY OF TOURISM SERVICES AND ENSURING REGIONAL COMPETITIVENESS
Abstract
This article analyzes modern directions for improving the quality of services in the tourism sector and ensuring competitiveness between regions. The issues of innovative development trends in tourism services, digitalization, customer-oriented approach, marketing strategies and the introduction of service standards are covered. It also considers the possibilities of creating a regional brand, improving the state of infrastructure, improving staff skills and introducing modern technologies to enhance competitiveness. The article also recommends ways to increase the national tourism potential using international experience as an example.
Keywords
Tourism infrastructure, local economy, sustainable development, transportation, accommodation, dining, digital technologies, jobs, local entrepreneurship, investments
References
- Gilbert, G. and Veloutsou, C. (2006). A cross‐industry comparison of customer satisfaction. Journal of Services Marketing, 20(5), pp.298-308.
- Min, H., Min, H. and Chung, K. (2002). Dynamic benchmarking of hotel service quality. Journal of Services Marketing, 16(4), pp.302-321.
- Wilkins, H., Merrilees, B. and Herington, C. (2007). Towards an understanding of total service quality in hotels. International Journal of Hospitality Management, 26(4), pp.840-853. [4] Prayudha, A. and Harsanto, B. (2014). Measuring service quality in Hotel X Bandung. 2014 International Symposium on Technology Management and Emerging Technologies.
- (Rauch va boshq., 2015).Applicability of a brand trust scale across product categories. European Journal of Marketing, 38(5/6), pp.573-592.
- Nasridinovna, T. O. (2022). The role of tourism in the development of the economy and increasing its attractiveness in the republic of Uzbekistan. Asia pacific journal of marketing & management Review Issn: 2319-2836 Impact Factor: 7.603, 11(01), 14-20.
- Teshabaeva, O., & Yulchiev, A. (2022). Innovative marketing strategy aimed at maximizing the development of the tourist industry in Uzbekistan. Asia pacific journal of marketing & management review issn: 2319-2836 Impact Factor: 7.603, 11(05), 1-6.