INFLUENCED BY INFORMATION TECHNOLOGY SOCIAL PORTRAIT OF AN INDIVIDUAL AND THE TRANSFORMATION OF SOCIAL ROLES

Abstract

This article explores the impact of modern ICT on human personality and social roles from a sociological perspective. As a result of the expansion of the digital environment, the popularization of social networks and the integration of artificial intelligence into everyday life, the social portrait and social roles of the individual are radically changing.ation: this article explores the impact of modern ICT on human personality and social roles from a sociological perspective. As a result of the expansion of the digital environment, the popularization of social networks and the integration of artificial intelligence into everyday life, the social portrait and social roles of the individual are radically changing. The article analyzes the sociological essence of these changes, contextual interpretations of social roles, and changes in the forms of self-awareness and self-expression of the individual. It is shown that the process of digital transformation leads to a blurring of the border between personal life and social relations. In addition to highlighting current issues, the article also shows the new responsibilities and opportunities facing society.