DEVELOPMENT OF ELECTRONIC COMMERCE AS AN IMPORTANT FACTOR IN FORMING THE DIGITAL ECONOMY
Keywords:
Digital economy, e-commerce, electronic trade, digital platforms, automation, customer experience, UzbekistanAbstract
This article examines the impact of digital transformation on e-commerce in Uzbekistan. It analyzes the development of electronic trade, the use of digital technologies in service and goods sectors, and the role of digital platforms in enhancing business efficiency, customer satisfaction, and market competitiveness. The study highlights trends, challenges, and opportunities for companies in the digital economy and provides a basis for predicting the future growth of e-commerce.
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