BIG DATA AND ANALYTICS

Abstract

 This article examines the concepts of big data and analytics, their evolution, and their application in contemporary business and scientific domains. Big data refers to datasets whose volume, variety, and velocity make them difficult to process using traditional database management systems. The article also addresses analytics—methods and technologies that support informed decision-making by extracting meaningful insights from large-scale data. The knowledge obtained through big data analytics can be effectively utilized to enhance competitiveness in business, drive innovation in scientific research, and stimulate socio-economic transformation within society.