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Vol. 12 No. 12 (2025)
International Multidisciplinary Journal for Research & Development

Articles

TRANSITION TO INNOVATIVE DEVELOPMENT THROUGH THE IMPLEMENTATION OF MARKETING ACTIVITIES IN INDUSTRIAL ENTERPRISES

Published 2025-12-17

  • Rajabova Kumush Bayramali kizi
    • ,
  • Mansurov M.

Rajabova Kumush Bayramali kizi
Karshi State University Master’s Student of Faculty of Economics,

Mansurov M.
Karshi State University Academic Supervisor

Abstract

This paper examines the role and significance of marketing strategies in enhancing the innovative activities of industrial enterprises. It investigates the impact of the level of innovative development of industrial enterprises on the rapid growth of the national economy. Furthermore, the study explores how the implementation of marketing strategies can contribute to increasing export performance.

Keywords

marketing, industrial enterprises, marketing strategies, innovation, export

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References

  1. Decree of the President of the Republic of Uzbekistan dated May 26, 2017, No. PQ–3012, “On the Program of Measures for the Further Development of Renewable Energy, Economic Sectors, and Energy Efficiency in the Social Sphere for 2017–2021.”
  2. Decree of the President of the Republic of Uzbekistan, No. ID-9413, “On the Concept for Socio-Economic Development of the Republic of Uzbekistan until 2030.”
  3. Decree of the President of the Republic of Uzbekistan dated April 1, 2021, No. PQ–5047, “On Measures to Further Improve State Policy in the Field of Science and State Management in Innovation Development” / lex.uz.
  4. Innovative Marketing. Textbook. Tashkent: IQTISODIYOT, 2019. 192 p. Available at: https://www.renessans-edu.uz/files/books/2023-11-01-10-58-40_b20a6215174a98864005509208a170e8.pdf
  5. IAIS VolGTU, Volgograd, Russia. Marketing. Available at: https://vgasu.ru/attachments/oi_popov-02.pdf

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