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INNOVATIVE AGROTOURISM IN UZBEKISTANMECHANISMS OF DEVELOPMENT (ON THE EXAMPLE OF NAVOI REGION)

Abstract

The article provides an in-depth analysis of the organizational and economic  mechanisms  for  the  innovative  development  of  the  agritourism  sector  in Uzbekistan. The article highlights  the current state of agritourism infrastructure, its economic potential, existing problems and modern mechanisms for their elimination on the example of Navoi region. The article also proposes a model for the development of agritourism based on public-private partnership, digital marketing, a cluster system and innovative management solutions.

Keywords

agritourism, innovative development, Navoi region, economic mechanisms, cluster, digital marketing, public-private partnership, sustainable tourism.

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References

  1. Decree of the President of the Republic of Uzbekistan on the strategy "Uzbekistan – 2030". — Tashkent, 2023.
  2. Resolution of the Cabinet of Ministers of the Republic of Uzbekistan: "The concept of tourism development in 2022-2026". — Tashkent, 2022.
  3. Hasanov U. "Improving economic mechanisms for the development of agrotourism." // Journal of Innovative Economics, No. 2, 2024. – P. 45–52.
  4. Holmatova M., Nazarov F. "Prospects for the development of agrotourism in Navoi region." // Tourism and economy, No1, 2025. – B. 12–20.
  5. Sanz-Cañada J. & Muchnik J. Agro-Food Tourism and Territorial Development in Mediterranean Regions. — Springer, 2021.
  6. World Tourism Organization (UNWTO), Global Report on Agritourism, 2021. https://www.unwto.org

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