STRATEGIES FOR ENHANCING SOCIAL RESPONSIBILITY IN INSURANCE COMPANIES

Abstract

Corporate social responsibility (CSR) has become a strategic tool for insurance companies worldwide, influencing reputation, customer loyalty, and sustainable growth. In Uzbekistan, integrating CSR into insurance operations is essential for promoting social welfare, improving public trust, and enhancing competitiveness. This study examines strategies employed by Uzbek insurance companies to enhance social responsibility, including community engagement, ethical business practices, environmental initiatives, and educational programs. Using case studies, regulatory analysis, and international best practices, the research identifies key drivers, challenges, and impacts of CSR initiatives. Findings show that proactive CSR strategies strengthen brand image, improve stakeholder relations, and contribute to social development. The study concludes that systematic planning, strategic alignment, and continuous monitoring are necessary to maximize the benefits of CSR in the insurance sector.