THE LINGUISTIC NATURE OF EPONYMS IN MODERN BRAND NAMES.
Abstract
This article explores the linguistic role of eponyms in terms of modern brand names, through emphasizing how proper names evolve into common lexical units via commercial and social usage. The study examines eponymization as a linguistic process involving its semantic change, lexicalization, and pragmatic adaptation in marketing discourse. Eponymous brand names such as Tesla, Ford, and Dior illustrate how personal or corporate identities become immersed in everyday language with their meaning in value. Linguistically, an eponym is a word derived from a person’s, place’s, or thing’s name, or even it can refer to the name-giver him or herself, which is able to enhance a term with cooperatively made-chain between function and meaning.
Keywords
eponym, eponymization, lexicalization, linguistic mechanism semantic change
References
- Sawsan A. Qasim The Power of Eponyms: Exploring Cultural and Social Factors in Their Adoption and Popularization
- Filatova, O. A., & Kolesnikova, I. A. (2021). Eponymy as a phenomenon of the modern English language: Linguistic and cultural aspects. International Journal of Humanities and Social Science Research, 10(1), 15-20
- Kakzanova, E.M. (2011). Linguo-cognitive and cultural peculiarities of scientific discourse (on the basis of mathematical and medical eponyms (D. Sc. Thesis, Moscow.
- O. Kovalchuk Semantics of eponyms in modern English And Ukrainian languages: linguocultural.Ukrain.World Science Journal. № 6(46), Vol.2, June 2019
- Perspective
- https://www.ignytebrands.com/7-popular-types-of-brand-names/
- Harris, R. (2005) . A Handbook of Rhetorical Devices. Retrieved 3-2-2022 from http://www. Virtual salt. Com. Insafpour, G . (2015).Complete Persian Culture, (1st ed.). Kabul: Sarvar Saadat Publications. Khanlari, P. (2001) .Linguistics and language, (7th . ed.)
- Filatova, E. G., & Kolesnikova, N. V. (2021). «Eponym» as a lexical-semantic and cognitive phenomenon in medical terminology. Humanitarian Scientific Journal, 2(87), 16-20. doi: 10.36038/hmj.2021.02.003