STRATEGIES FOR IMPROVING CUSTOMER SERVICE QUALITY IN RETAIL SERVICES

Authors

Artikov Zokir Sayfiddinovich Associate Professor, PhD Head of the Department Real economics, At the Samarkand Institute of Economics and Service

Keywords:

retail services, customer service quality, customer satisfaction, digital transformation, personalization, omnichannel retailing, CRM, service management, consumer protection, ISO 9001

Abstract

This article examines strategic approaches to improving customer service quality in the retail sector within the context of digital transformation and increasing global competition. The study integrates theoretical frameworks such as SERVQUAL with empirical data and recent statistical evidence to analyze key determinants of service quality, including personalization, employee competence, omnichannel integration, and digital technologies. The research highlights the growing role of artificial intelligence, big data analytics, and customer relationship management systems in enhancing customer experience and operational efficiency. Furthermore, the article evaluates the impact of regulatory frameworks such as ISO 9001 standards and international consumer protection guidelines on service quality improvement.

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References

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Published

2026-04-24

How to Cite

Artikov Zokir Sayfiddinovich. (2026). STRATEGIES FOR IMPROVING CUSTOMER SERVICE QUALITY IN RETAIL SERVICES. International Multidisciplinary Journal for Research & Development, 13(4), 1866–1870. Retrieved from https://www.ijmrd.in/index.php/imjrd/article/view/5952