DIGITAL TRANSFORMATION AND PROSPECTS OF INNOVATIVE DEVELOPMENT OF REGIONAL TRADE ENTERPRISES (CASE OF SAMARKAND REGION)
Abstract
This article explores the digital transformation and prospects for innovative development of regional trade enterprises, using the Samarkand region as a case study. In the context of modern economic development, the introduction of digital technologies and the advancement of innovative management systems are considered key factors in enhancing the competitiveness of trade enterprises. The study analyzes the impact of e-commerce platforms, automated management systems, digital marketing, and data analytics tools on enterprise performance. It also examines the current state of digital transformation processes in regional trade enterprises in the Samarkand region and identifies existing challenges and development barriers. The findings indicate that digital transformation significantly improves the efficiency of trade enterprises, enhances service quality, and expands market share.
Keywords
Digital transformation, regional trade enterprises, innovative development, e-commerce, digital marketing, Samarkand region, automation, management systems, competitiveness, economic efficiency, data analytics, retail modernization.
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