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Vol. 10 No. 12 (2023)
International Multidisciplinary Journal for Research & Development

Articles

THE IMPORTANCE OF MARKETING ANALYSIS IN IMPROVING THE EFFICIENCY OF MARKET ACTIVITIES OF COMPANIES

Published 2023-12-22

  • Uzokov Muhibillo Juraboevich

Uzokov Muhibillo Juraboevich
Namangan Institute of Engineering Technology Senior Lecturer, Department of Marketing

Abstract

The article considers the essence and objectives of marketing analysis, the economic content of SWOT-analysis, its role in the assessment and management of market activities of enterprises. Recommendations are given on the use and implementation of SWOT-analysis methods in the marketing analysis of the enterprise.

Keywords

Economic analysis, marketing analysis, SWOT analysis, strengths and weaknesses, opportunities, threats, stages of SWOT analysis, objects of SWOT analysis.

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References

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  4. Шеремет, Д.А. Маркетинговый анализ в стратегическом управленческом учете. – Москва, 2009. – 198 с.
  5. https://ru.wikipedia.org/wiki/SWOT

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