THE IMPORTANCE OF MARKETING ANALYSIS IN IMPROVING THE EFFICIENCY OF MARKET ACTIVITIES OF COMPANIES

Authors

Uzokov Muhibillo Juraboevich Namangan Institute of Engineering Technology Senior Lecturer, Department of Marketing

Keywords:

Economic analysis, marketing analysis, SWOT analysis, strengths and weaknesses, opportunities, threats, stages of SWOT analysis, objects of SWOT analysis.

Abstract

The article considers the essence and objectives of marketing analysis, the economic content of SWOT-analysis, its role in the assessment and management of market activities of enterprises. Recommendations are given on the use and implementation of SWOT-analysis methods in the marketing analysis of the enterprise.

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References

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Ўзбекистон Республикаси статистик тўплам. www.stat.uz.

Мельник, М.В. Маркетинговый анализ / М.В. Мельник, С.Е. Егорова. – М.: Изд-во Рид Групп, 2011. – 384 с

Шеремет, Д.А. Маркетинговый анализ в стратегическом управленческом учете. – Москва, 2009. – 198 с.

https://ru.wikipedia.org/wiki/SWOT

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Published

2023-12-22

How to Cite

Uzokov Muhibillo Juraboevich. (2023). THE IMPORTANCE OF MARKETING ANALYSIS IN IMPROVING THE EFFICIENCY OF MARKET ACTIVITIES OF COMPANIES. International Multidisciplinary Journal for Research & Development, 10(12). Retrieved from https://www.ijmrd.in/index.php/imjrd/article/view/671