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Vol. 12 No. 07 (2025)
International Multidisciplinary Journal for Research & Development

Articles

FORMATION OF PRICING STRATEGY IN TOURISM

Published 2025-07-08 — Updated on 2025-07-20

  • Olimjonova Sehriyo Muzaffar kizi

Olimjonova Sehriyo Muzaffar kizi
Namangan State University

Abstract

 This article analyzes the factors influencing the formation of pricing strategies in the tourism sector, the main types of pricing methods, and ways to increase competitiveness through price policy. Practical examples are provided in areas such as hotel services, transportation, and guided tours. Based on international experience, the article also offers recommendations for improving pricing strategies in Uzbekistan’s tourism industry.

Keywords

Pricing strategy, tourism service, competitiveness, dynamic pricing, hotel service, tariff policy, pricing based on value.

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References

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