FORMATION OF PRICING STRATEGY IN TOURISM
Keywords:
Pricing strategy, tourism service, competitiveness, dynamic pricing, hotel service, tariff policy, pricing based on value.Abstract
This article analyzes the factors influencing the formation of pricing strategies in the tourism sector, the main types of pricing methods, and ways to increase competitiveness through price policy. Practical examples are provided in areas such as hotel services, transportation, and guided tours. Based on international experience, the article also offers recommendations for improving pricing strategies in Uzbekistan’s tourism industry.
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- 2025-07-20 (2)
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