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Vol. 13 No. 01 (2026)
International Multidisciplinary Journal for Research & Development

Articles

DIGITAL DIPLOMACY AND MULTIMODAL DISCOURSE: SOCIOLINGUISTIC AND PRAGMATIC STRATEGIES IN ONLINE NEGOTIATIONS IN ENGLISH AND UZBEK

Published 2026-01-19

  • Gulnoz Nematovna Murotova

Gulnoz Nematovna Murotova
Associate Professor Jizzakh State Pedagogical University, Faculty of Philology

Abstract

This study examines multimodal discourse in digital diplomacy with practical illustrations, focusing on sociolinguistic and pragmatic strategies in online negotiations conducted in English and Uzbek. Real-life negotiation transcripts, video recordings, and chat logs are analyzed to show how verbal and visual cues shape outcomes. Findings indicate that English negotiations prioritize directness, logical argumentation, and text-based evidence (e.g., shared slides with statistics), while Uzbek negotiations emphasize relational strategies, collective orientation, and culturally mediated politeness (e.g., honorifics, greetings, and expressive gestures). The study provides practical evidence for cultural adaptation in digital diplomacy.

Keywords

digital diplomacy, multimodal discourse, online negotiations, sociolinguistics, pragmatics, cross-cultural communication.

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