MARKETING OF EDUCATIONAL SERVICES AS A TOOL TO ENSURE THE COMPETITIVENESS OF A MODERN UNIVERSITY
Abstract
The landscape of modern higher education has undergone a significant transformation over the past few decades. The increasing number of institutions and programs has led to a highly competitive market, where universities must adopt innovative strategies to attract and retain students. In this context, the marketing of educational services has emerged as a crucial tool for universities to ensure their competitiveness and maintain a strong reputation. This article will explore the importance of marketing educational services as a tool to ensure the competitiveness of a modern university, highlighting its significance, strategies, and benefits.
Keywords
Educational services, competitive world, marketing tools, long-lasting strategies, information base.
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