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Vol. 12 No. 02 (2025)
International Multidisciplinary Journal for Research & Development

Articles

WAYS TO EFFECTIVELY USE BRAND STRATEGY IN HIGHER EDUCATION INSTITUTIONS

Published 2025-02-20

  • Dilfuza Tulkunovna Shakirova

Dilfuza Tulkunovna Shakirova
Senior teacher, Tashkent state university of Economics, Uzbekistan

Abstract

This article discusses the importance of brand strategy in higher education institutions and ways to use it effectively. Brand strategy is considered as an important tool for increasing the market competitiveness of a university or higher education institution, establishing long-term relationships with students and other stakeholders. The article discusses the main factors of the brand, in particular, brand identity, brand image, and modern methods of brand promotion. It also considers issues such as marketing research, the use of digital tools, and adaptation to student needs, which are necessary for the successful implementation of a brand strategy.

Keywords

Brand strategy, Higher education institution, Brand image, Competitiveness, Marketing research, Student needs, Digital marketing Brand identity.

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References

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