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Vol. 12 No. 05 (2025)
International Multidisciplinary Journal for Research & Development

Articles

LINGUISTIC FEATURES OF ECONOMIC ADVERTISEMENTS IN ENGLISH

Published 2025-05-15

  • Shamansurova Nodira Azimovna

Shamansurova Nodira Azimovna
Teacher of the department of Philology and language teaching, "International School of Finance Technology and Science" institute

Abstract

This article examines the linguistic features of economic advertisements in English, focusing on the language strategies and rhetorical devices used to attract consumers' attention and persuade them to engage with products and services. The study identifies key stylistic elements, the role of persuasive language, and the use of economic terminology in advertisements. By analyzing the linguistic characteristics of these advertisements, this research highlights how language constructs perceptions of value and drives consumer behavior within the economic context.

Keywords

economic advertisements, linguistic features, persuasive language, rhetorical devices, consumer behavior.

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References

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