PRESERVING THE DENOTATIVE AND CONNOTATIVE MEANINGS OF COLOR TERMS IN TRANSLATION

Abstract

This article examines the problem of preserving both the denotative and connotative meanings of color terms in literary translation. Color names in literary texts function not only as direct references to visual properties but also as carriers of symbolic, emotional, and cultural meanings. The study analyzes how translators convey the literal meaning of color terms while maintaining their associative and evaluative connotations in the target language. Special attention is given to the influence of cultural perception, context, and stylistic function on translation choices. By comparing source and target texts, the article identifies common translation strategies used to achieve semantic and pragmatic equivalence. The findings suggest that successful translation of color terms requires a balance between lexical accuracy and cultural adaptation, as the loss of connotative meaning may significantly affect imagery and aesthetic impact. The study highlights the importance of context-sensitive and culturally informed translation practices in preserving the expressive value of color terms.