THE IMPACT OF KAHOOT-BASED GAMIFIED ASSESSMENTS ON STUDENTS’ ACADEMIC PERFORMANCE, MOTIVATION, AND ENGAGEMENT IN BUSINESS SCHOOLS

Abstract

This paper investigates the impact of Kahoot-based gamified assessments on students' academic performance, motivation, and engagement within business schools. As gamification gains popularity in educational settings, Kahoot’s interactive quizzes and competitive elements offer an innovative alternative to traditional assessments. This study employs a mixed-methods approach, incorporating quantitative surveys and qualitative case studies, to assess how Kahoot impacts students' learning outcomes, intrinsic motivation, and classroom participation. The results suggest that Kahoot enhances academic performance, motivates students by offering real-time feedback, and significantly increases engagement in business courses. Furthermore, this paper offers strategies for professors seeking to leverage Kahoot effectively while maintaining educational rigor. The paper is structured into four sections: literature review, research methodology, discussion, and conclusion. The literature review examines existing studies on gamified assessments, followed by a description of the research methods used. The discussion evaluates the outcomes of using Kahoot in business school assessments, while the conclusion highlights best practices and implications for future research.