THE INFLUENCE OF THE ENGLISH LANGUAGE ON MEDIA (ENGLISH WORDS IN K-POP AND BOLLYWOOD)
Abstract
The pervasive influence of the English language in global media has reshaped cultural industries, particularly South Korea’s K-pop and India’s Bollywood. This article investigates the integration of English words and phrases into the lyrics, titles, dialogues, and branding strategies of these two dynamic entertainment sectors. Through a detailed qualitative analysis, it explores how English serves as a tool for cultural hybridity, global outreach, and commercial success while reflecting the unique socio-linguistic contexts of each industry. The study reveals that K-pop employs English strategically to appeal to a worldwide audience, whereas Bollywood uses it as a stylistic enhancement within a multilingual framework. These findings highlight the interplay between globalization, language, and identity in modern media.
Keywords
English language, K-pop, Bollywood, globalization, media, cultural hybridity, linguistic influence, entertainment industry, multilingualism, global fandom.
References
- Lee J. S. LINGUISTIC HYBRIDIZATION IN K-POP //World Englishes: Critical Concepts in Linguistics. – 2006. – Т. 4. – №. 3. – С. 299.
- Mclaren, Charis and Dal Yong Jin. ““You Can’t Help But Love Them”: BTS, Transcultural Fandom, and Affective Identities.” Korea Journal 60 (2020): 100-127.
- Oh I., Park G. S. The globalization of K-pop: Korea’s place in the global music industry //Korea Observer. – 2013. – Т. 44. – №. 3. – С. 389-409.
- Kim P., Hutt E. K-pop as a social movement: Case study of BTS and their fandom ARMY //Journal of Student Research. – 2021. – Т. 10. – №. 3. – С. 1-15.
- Anjaria U. Understanding Bollywood: the grammar of Hindi cinema. – Routledge, 2021.
- Lee, Jamie Shinhee. “Linguistic hybridization in K‐Pop: discourse of self‐assertion and resistance.” World Englishes 23 (2004): 429-450.