INTERNATIONAL MARKETING: IMPORTANCE AND STRATEGIES FOR SUCCESSFUL ENTRY INTO THE GLOBAL MARKET
Abstract
International marketing is a key aspect of business that is rapidly gaining popularity in the context of globalization. Over time, businesses are increasingly considering the possibility of expanding to international markets. In this article, we will examine in detail what international marketing is, its importance, key strategies, and successful examples that can help companies achieve success in global markets.
Keywords
international marketing, globalization, adaptation, standardization, marketing strategy, cultural differences, market research.
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