LINGUO-PRAGMATIC PARAMETERS OF TOUR GUIDE SPEECH IN UZBEK AND OTHER LANGUAGES
Abstract
This article explores the linguo-pragmatic parameters of tour guide speech based on the material from Uzbek, English, and Russian languages. The goal is to identify the specific features of guide communication, as well as the forms and strategies of speech influence on the audience, considering cultural and sociolinguistic factors.
A comparative analysis of pragmatic tactics such as attention grabbing, contact establishment, information delivery, and attention management was conducted. The study is based on the analysis of authentic excursions, audio recordings, and transcripts. The findings show that pragmatic features of tour guide discourse are closely tied to cultural communication models and audience types.
Keywords
tour guide discourse,.pragmatics, speech influence, Uzbek language, cross-cultural communication, speech strategies, tourism, universals and specification
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