THE CONTINUITY OF GOLD EMBROIDERY ART AMONG THE YOUTH: PRESERVATION OF CULTURAL HERITAGE AND INNOVATIVE APPROACHES
Abstract
This article explores the continuity, preservation, and development of the traditional Uzbek art of gold embroidery (zardozi) among the younger generation from the perspective of innovative approaches. As one of Uzbekistan’s significant elements of national cultural heritage, gold embroidery has evolved over centuries in harmony with the people’s aesthetics, spirituality, and social systems. Despite the pressures of globalization, this art form retains its relevance today. The study analyzes traditional techniques of gold embroidery schools, the semantics of ornamental motifs, and their modern interpretations in contemporary design.
Keywords
: gold embroidery, cultural heritage, youth, innovative approach, patterns, creative design, digital technologies, aesthetic values, intellectual property, craftsmanship.
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