CREATING EFFECTIVE EDUCATIONAL RESOURCES WITH INFOGRAPHICS AND VISUAL TOOLS IN MS POWERPOINT
Abstract
This article analyzes the didactic potential of Microsoft PowerPoint in the context of digital education. The primary objective of this research is to move beyond traditional text-based presentations and develop a scientifically-grounded methodology for creating educational resources that enhance student comprehension and engagement through infographics and modern visualization tools. The study systematically analyzes theories of cognitive psychology (including R. Mayer's principles of multimedia learning and A. Paivio's dual coding theory) and principles of visual design. As a result, a three-stage "Pedagogical-Visual Design" (PVD) model is proposed for creating high-impact educational content using modern PowerPoint features (SmartArt, 3D Models, Icons, Morph transition). The practical significance of this model is discussed, highlighting its role in reducing cognitive load and enhancing the retention of knowledge in long-term memory during the learning process.
Keywords
digital pedagogy, PowerPoint, infographics, visual learning, cognitive load theory, multimedia learning, e-learning resources, SmartArt, Morph, visual design.
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